Tell Your Story in One-Minute-Forty: Creating Powerful Video Stories

This Webinar was originally broadcast on:
July 16, 2014 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Tell Your Story in One-Minute-Forty: Creating Powerful Video Stories
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
July 16, 2014
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

This Webinar is free for members of the Council on Foundations. Check your email for a promo code.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Time is our most precious gift. When viewers give you the gift of their time, you have to deliver your story clearly and powerfully.

So we will show you how to tell your story in less than 100 seconds.

Nationally recognized Poynter faculty member Al Tompkins will show you what makes a great story. He will deconstruct examples to illustrate what works and what doesn't, so you can get practical advice about story content and video technique.

Whether you have access to a production studio or a mobile phone and an editing app, the key to your success is finding a message that connects with one of the eight big motivators that we will explain in our Webinar.

In addition, you'll get materials and resources to guide your storytelling process and map out the video that will help you create powerful messages.

What Will I Learn:
  • How to leverage sound, images and copy.
  • How to develop characters and a narrative that cleanly and creatively hooks viewers with your foundation's vision of a better world.
  • How to find a message that connects with one of the eight big motivators for viewers.
  • The secrets of sentence structure.
  • How to narrate like Morgan Freeman. Seriously.
Who Should Take this Course:

Specifically created to guide community foundations in producing 100-second videos to tell the stories of their work in the community, this Webinar is for anyone who wants to learn what makes a great 100-second story. Members of the Council on Foundations can attend for free. Watch your member email for details.

Course Instructor:

Al Tompkins

Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around the world. His teaching focused on writing, reporting, storytelling, ethics, critical thinking, photojournalism, social media and online journalism.

Tompkins has taught television news producers, reporters, photojournalists and managers in his workshops in 49 states, Canada, Egypt, Ecuador, Denmark, Cayman, Iceland and South Africa. He has taught and coached print newsrooms in the U.S. and abroad how to build interactive news websites, how to use video more effectively online and how to manage ethical issues that arise online.

Al is an FAA licensed drone pilot and has organized and lead drone journalism workshops around America that produced more than 325 graduates. He co-authored the drone ethics guide.

Tompkins is the author of the book “Aim For The Heart: Write, Shoot, Report, Produce for TV and Online,” which is being used by more than 125 universities as their main broadcast writing, reporting and ethics textbook.

He co-authored four editions of the Radio and Television News Directors Foundation’s “Newsroom Ethics” workbook. In 1998, Tompkins joined Poynter’s faculty from his job as news director at WSMV-TV in Nashville, Tenn. For 24 years, he worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director.

Awards: During his two and a half decades as a journalist, and nearly two decades as a teacher at Poynter, Tompkins has been awarded many of journalism's highest honors.

Tompkins won the National Emmy, the Peabody Award (group award), the Japan Prize, the American Bar Association’s Silver Gavel for Court Reporting, seven National Headliner Awards, two Iris Awards and the Robert F. Kennedy Award. Tompkins was inducted into the Kentucky Journalism Hall of Fame and in 2008 was awarded The Governor’s Award, the highest honor given by the National Academy of Television Arts and Sciences. He has also been honored by the National Press Photographers Association and the Radio and Television News Foundation for contributions to journalism and journalism education.

Al is a juror for the Scripps Howard National Journalism Awards and served as a final juror on the duPont-Columbia Awards, and the Investigative Reporter and Editor awards.

Al earned a Master's Degree in Digital Journalism and Design from the University of South Florida and a B.A. degree in journalism from Western Kentucky University.

Consulting and Teaching in Newsrooms:

Among the hundreds of clients for whom Tompkins taught and/or consulted are: Harvard University Nieman Foundation, ABC Owned and Operated Stations, Telemundo Television Stations; Meredith Television Stations; Scripps Howard Television, NBC owned and operation stations Promotions Directors; Stations; Hearst Argyle Television Stations; Gannett Television Stations; Griffin Communications; NBC Owned and Operated Stations; New York Times Television Stations; Cox Television; Cox Cable, Cox Washington DC Bureau, RUV TV (Iceland), Belo Television Stations; Freedom Newspapers of Florida, Freedom Newspapers of North Carolina, The Raleigh News & Observer, Shurz Broadcast stations, Radio and Television News Directors Association; RTNDA Canada; Radio and Television News Directors Foundation; The Ford Foundation; Hampton University, Kings University, Marymount University, Scranton University, University of Kentucky, University of South Florida, Belmont University, Western Kentucky University, Middle Tennessee State University, The Sacramento Bee; The Scholastic Journalism Association; Global TV Calgary; Global TV Edmonton Ca, CBC Toronto, CBC Calgary, CBC Regina, CTV Toronto, Canada AM; Alabama Broadcasters Association; Arkansas Broadcasters Association; Oklahoma Broadcasters Association; Hawaii Association of Broadcasters; Texas Association of Broadcasters; Ohio AP Broadcasters Association; Pennsylvania Broadcasters Association; Illinois Broadcasters Association; Washington State Broadcasters Association; Georgia Broadcasters Association; Tennessee Broadcasters Association; Louisiana Broadcasters Association; New York State Broadcasters Association; West Virginia Broadcasters Association; Missouri Broadcasters Association; Virginia Broadcasters Association; North Carolina Broadcasters Association; South Carolina Association of Broadcasters; Wisconsin Broadcasters Association; Iowa Broadcasters Association; Oregon Broadcasters, North Carolina Press Association, Alaska Broadcasters Association, Montana SPJ, New Mexico Broadcasters Association; Illinois Press Association, North Carolina Press Association; Hoosier Press Association National Academy of Television Arts and Sciences — NATAS (Pennsylvania); PBS-Nightly Business Report, NATAS(Washington DC); NATAS (Miami); WMC-TV; WSB-TV;KXAS-TV; KHOU-TV; WNEM-TV; KPHO-TV; WEWS-TV; WPTV-TV; WESH-TV; WKMG-TV; WTVW-TV; WPBF-TV; WHO-TV; KWTV-TV; WZZM-TV; WNEP-TV; WTKR-TV; KTHV-TV; KCTV-TV; WGAL; WTVF; WSBT; Bay News 9; News 8 Austin; RNews, WTSP; KTHV; KVUE; WHO-TV, RUV-TV Iceland, WNBC, KCBS, WCBS, WMAQ, WBBM, WFOR, WBZ and WTVT.

Sponsor:

Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote community engagement and lead to transformational change.

Training Partner:

Council on Foundations

The Council on Foundations is formed of approximately 1,600 independent, operating, community, public and company-sponsored foundations, and corporate giving programs in the United States and abroad. The Council’s mission is to provide the opportunity, leadership, and tools needed by philanthropic organizations to expand, enhance, and sustain their ability to advance the common good.

Technical Requirements:

This Webinar contains audio. Please adjust your headphones or speakers.
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