The Nuts and Bolts of Setting a Digital Strategy
- This Webinar was originally broadcast on:
- October 14, 2015 Enroll Now
- Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.
- The Nuts and Bolts of Setting a Digital Strategy
- Originally Broadcast On:
- October 14, 2015
- Time Estimate:
- One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.
This Webinar is part of a Digital Products and Strategy package. You save 30 percent if you enroll in the package rather than the individual Webinars.
In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
Drafting your short-term and long-term digital strategies can seem so daunting that you don't know where to begin. Where does the editorial strategy fit in? What about technology? Revenue? What are the appropriate goals and metrics? What are the resources -- personnel and budget -- that are needed? What new whizbang tools should you invest in?
In this Webinar, you will learn how to marry the journalism to the business, know your audience and make the most of your resources.
This Webinar is part of a two-day back-to-back Webinar package, which also includes How to Plan for a Great Digital News Product. You can sign up for each individual Webinar for $29.95 or enroll in both for a 30 percent discount. For more information on special package pricing or to register for both Webinars, click on our Digital Products and Strategy Webinar Special here.
What Will I Learn:
- How to set appropriate goals and KPIs for your long-term and short-term digital strategy
- How to plan so editorial, technical and business components don't get lost or minimized
- How to monetize your best work and make sure it gets seen
- How to use A/B testing, metrics and intuition to build a loyal base
- How to get buy-in on your vision and rally a cross-functional team around that vision
Who Should Take this Course:
New to mid-level editors, producers and product managers interested in long-term planning and developing successful strategies.
Megan H. Chan is director of digital products at POLITICO, where she focuses on digital development for the Web and mobile. She oversees the social media and election results teams as well. Previously, she was the online Washington editor at USA TODAY. She has also worked for The Wall Street Journal Europe in Brussels, Newsday and the Star-Tribune. Megan graduated from the University of Southern California with a bachelor's degree in print journalism and a minor in East Asian Studies. She also holds master's degrees from the Columbia University School of Journalism, with a specialty in arts and culture.
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+
Bandwidth - 1.5 Mbits/sec up and down. We strongly suggest viewing our Webinars with a wired connection.
Some networks, especially those that use a proxy server, may encounter difficulty connecting to our Webinar software. If this is your first Poynter NewsU Webinar, please test your connection.
This Webinar contains audio. Please adjust your headphones or speakers.
You can watch our Live Webinars on your iPad with a free Adobe Connect app. To watch Webinar replays, your iPad must be able to view Flash media players. The Live Webinar experience on your iPad is very similar to watching it from your computer. You can watch the video, follow the presentation, respond to polling questions, ask the presenter questions and participate in any discussion forums.
Download the free Adobe Connect app from iTunes here. To access the live event, click on the "Join Live Event Now" button on the Webinar landing page. The virtual room will automatically load. Viewing recorded Webinars on iOS devices is not currently supported.