Course Overview

- Title:
- Reporting, Writing for TV and the Web: Aim for the Heart
- Type:
- Self-Directed Course
- Cost:
- $14.95
Purchase the course and get the second edition of "Aim For the Heart" at a discounted price. The regular price of the book is $29.95.
The course plus the book is- $35.95 for U.S. shipping
- $55.95 for international shipping
About Self-Directed Courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
Great stories hang in the viewer’s ear and catch the viewer’s eye. Great stories aim straight for the viewer’s heart. The best news stories don’t just inform; they teach, illuminate, and inspire viewers.
In this course, you'll learn how to connect with viewers by telling powerful stories that aim for their hearts.
What Will I Learn:
- The characteristics of stories that engage viewers
- The essentials of video and video techniques
- How words and images work together
- How to use sound to tell a compelling story
- Storytelling techniques to keep your viewers tuned in
Who should take this course:
This course is for TV and multimedia reporters, photojournalists and producers who want to tell powerful stories that engage viewers.
Course Instructor:

Al Tompkins
Al Tompkins is Senior Faculty/Broadcast and Online at The Poynter Institute. He is the author of Aim for the Heart: A Guide for TV Producers and Reporters, which is being used by more than 70 universities as their main broadcast writing textbook, and the Poynter NewsU course Reporting, Writing for TV and the Web: Aim for the Heart. He is also the author of Telling Memorable Video Stories, a video tutorial series at Poynter's NewsU.
Tompkins teaches in seminars at Poynter and teaches at workshops and conferences on the road. He has been a presenter at national conventions for IRE, RTDNA, NABJ, NAHJ, AAJA, Unity, NLGJA, PRNDI and NPPA. Since 1998, he has taught seminars and workshops in 41 states and four countries.
