Package Overview

Title:

A Post-Recession Advertising Strategy: Where Will the Money Go

Cost:

$199.00

Included in this package:

• Changing Consumer Attitudes: Optimism, Aspiration and Accommodation $45.00
• Advertising Revenue Boosters $45.00
• The Chaos Scenario in Media and Marketing $45.00
• What Advertisers Are Looking For $45.00
• Where the New Revenue Is and How to Get It $45.00

A Poynter Conference Broadcast Replay Series

Purchase this Training Package for $199, or purchase any of the five individual replays for $45 each.

What will I learn?

In the debate about the future of news and the business prospects of news organizations, there has been surprisingly little discussion of how advertising is evolving. The Poynter Institute brought together leaders of half a dozen news organizations as well as advertising and industry experts to discuss a post-recession advertising strategy.

In this series, you will learn:

• What to expect as the recession eases and recovery begins
• Where the advertising opportunities will be
• Where consumers are spending money and their changing attitudes
• How to capture a share of the increased spending

This Poynter conference, recorded Nov. 19, 2009, is part of a series of meetings on the news business with support from the Carnegie Corporation of New York. The online conference broadcast is powered by Poynter's News University. The host is Poynter president Karen Dunlap. She is joined by Poynter faculty Rick Edmonds, Bill Mitchell and Jill Geisler.