Narrative Storytelling in a Corporate World
- This upcoming Webinar will be broadcast on:
- Friday, May 19, 2017 at 2:00pm Eastern Time Enroll Now
- Can't attend the live Webinar? We'll have an archived replay available soon after the live session. Your registration will give you access to the replay plus our bonus resources.
- Narrative Storytelling in a Corporate World
- Time Estimate:
- One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.
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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.
Digital and social media platforms have made the internet the world's largest water cooler. Our brand image is no longer what we tell people; it's what they tell one another. News releases, advertising and snappy slogans have given way to "engagement" and "brand narrative" in corporate communications.
This webinar will explore how companies can respond to the higher stakes in corporate communications with compelling narrative storytelling.
What Will I Learn:
- The elements of narrative storytelling
- How to get started
- What makes good stories
- How to tell good stories
- Lessons from legacy media
- How to train your staff
Who Should Take this Course:
Corporate communications managers and employees, freelancers who write or edit news releases or marketing content, and anyone who is interested in using storytelling in nontraditional ways.
Teresa Schmedding is the managing editor for Rotary International and former director of digital operations for the Daily Herald Media Group, which has won numerous headline contest awards. She is the president of the American Copy Editors Society. She organized the national Plagiarism Summit in 2013 and the Leadership Summit of journalism organizations in 2014.
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1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+
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