Living Under the Volcano: What Every Journalist Needs to Know About the News Business

This Webinar was originally broadcast on:
April 19, 2018 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Living Under the Volcano: What Every Journalist Needs to Know About the News Business
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
April 19, 2018
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Journalists know well the challenges and anxiety of falling revenues, staff cuts and digital transformation unfolding at a breakneck pace.

Beyond the headlines, what deeper business forces are driving the changes? Pessimism is tempting, but journalists — local and national — have reason to think that the demand for their important work is stronger than ever.

Working journalists can survive professionally and prosper in this climate, especially if they can see ahead to how they and the business side can work together on solutions.

What Will I Learn:
  • Understanding the present; anticipating the future
  • Causes for concern; causes for hope
  • When bad owners happen to good journalists
  • Magic bullets versus building blocks
  • The broadcast, digital-only and non-profit variations on media economics
  • Case study: Trying to build paid digital subscriptions
Who Should Take this Course:

Journalists who seek an independent assessment of the state of their industry. Business-side professionals are welcome too.

Course Instructor:

Rick Edmonds

Rick Edmonds is media business analyst for the Poynter Institute where he has done research and writing for the last 15 years. His commentary on the industry appears regularly on Poynter.org. He also was co-author of the newspaper chapter of the Pew Research Center’s State of the News Media report 2004 through 2014. He worked as a reporter and editor at the Philadelphia Inquirer from 1977-1982 and worked as an editor and publisher for the St. Petersburg Times organization from 1982-1993.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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