Grow Preprint Revenue and Mine Profitable ZIP Codes

This Webinar was originally broadcast on:
September 17, 2009 Enroll Now

Course Overview

Title:
Grow Preprint Revenue and Mine Profitable ZIP Codes
Type:
Webinar
Cost:
$24.95
Originally Broadcast On:
September 17, 2009
Time Estimate:
One hour

$24.95

About Webinars

In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

Learn strategies to get the most out of your preprints. In this one-hour Webinar you'll learn a team approach to a preprint action plan, know which reports will help you analyze successful distribution and penetration, and build relationships with your advertisers and subscribers.
Join Nancy Green, an industry leader in circulation, as she teaches a step-by-step process to boost your preprints.

What Will I Learn:

How to:

  • Describe the power of your product
  • Calculate your revenue potential
  • Identify what data you need -- and who can provide it
  • Measure success in your distribution campaigns
Who Should Take this Course:

This course is for anyone in a news organization who is trying to maximize the potential of preprint publications.

Course Instructor:

Nancy Green

Nancy L Green, CEO of Nancy Green & Associates, drove successful circulation sales and audience growth programs as Lee Enterprises' vice president of circulation, publisher of Courier Communications, vice president of circulation for Lee St. Louis and president of STL Distribution Services.

Training Partner:

Southern Newspaper Publishers Association

The Southern Newspaper Publishers Association and its Traveling Campus program, launched in late 2001, has reached more than 33,000 participants in more than 1,200 daily and non-daily newspapers.

Technical Requirements:

This Webinar contains audio. Please make sure you've got your headphones and speakers adjusted.

For the best experience, we suggest that:

  • PC users use Internet Explorer or Netscape/Mozilla/Firefox
  • Mac users use Netscape/Mozilla/Firefox or Safari
  • You set your monitor resolution to 1024 x 768 or higher
  • You use a high-speed connection

Please test your connection.

Questions? Read our Webinar FAQ or contact us at webinars@newsu.org.