Creating Your Social Media Strategy (September 2017)

Course Overview

Creating Your Social Media Strategy (September 2017)
Online Group Seminar
Time Estimate:
The content of this course unfolds over four weeks. There is one live one-hour session per week, and replays are available in case you have to miss a class. You'll be able to learn on a schedule that works for you. The time commitment each week, including the live class, is three to five hours.

About Online Group Seminars

In an online group seminar, you will gather with other participants in a virtual space, logging in from anywhere, day or night, over the course of several weeks. A faculty member guides the group through new material, moderates discussions and provides individual feedback.

This archived Online Group Seminar was originally available on:
September 18 to October 13, 2017

We know that the online reach of our content is more and more dependent on social platforms. We also know that each social platform has its own audience, community and style.

What does it mean to reach the audience and potential audience where they already are? How can we produce stories that respect and reflect the culture of each platform? What does success (quantitative and qualitative) look like on each platform? What opportunities exist on each for learning more about the people we serve? How can better use of each platform build trust, lead to audience growth and enable better journalism?

In this course, we will explore answers to these questions. Learn how to make your social media journalism more effective, more strategic and more meaningful.

Live Video Class Schedule: On September 19, 26, and October 3 and 10, our video class starts at 2 p.m. Eastern. Each meeting lasts about an hour, and we archive the videos so you can have unlimited access to the replays.

What Will I Learn:
  • How to engage your audience on social media
  • How to craft successful social posts
  • How to measure success on social media
  • How to create a social media strategy
Who should take this course:

Anyone who wants to improve the social media strategy of their newsroom, nonprofit or other organization.

Course Instructor:

Joy Mayer

Joy Mayer, an engagement strategist, focuses on the evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at the Missouri School of Journalism and The Poynter Institute. During 13 years as an associate professor at MU, she created an engagement curriculum and a community outreach team in the Columbia Missourian newsroom and taught Web design and print design.