Digital Experiences That Drive Results: Strategies for Creating Compelling Content Series

Course Overview

Title:
Digital Experiences That Drive Results: Strategies for Creating Compelling Content Series
Cost:
$120.00
Included in this package:

You can enroll in one of these five seminars at $29.95 each or buy the whole training package of five webinars at $120. (A $30 discount or one webinar for free)

About Training Packages

Purchase this Training Package to be enrolled in all of its courses.

In this five-part series, participants will learn how to develop and deliver content that drives measurable results, whether they’re working in a traditional newsroom or as brand journalists for an organization.

  • Participants will first learn to develop results-oriented content by strategically using depth and voice to target the right audience.

  • The series continues with an exploration of three strategies for delivering digital content: search optimization, direct outreach (e.g., email newsletters, mobile messaging, etc.) and social media.

  • Finally, participants will learn methods and tools for planning integrated content strategies and measuring their success.

The series places particular emphasis on three key stages in the execution of any content initiative: development, delivery and driving results.

Enroll in Training Package and Save

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

In This Series: