Learn the SEO skills you need to write online headlines that draw readers to your site in this training package developed for the CBC. This package includes the ability for students to send their assessments to colleagues, friends, family. Or even their bosses, if they wish.

Search engines have the potential to deliver huge traffic to your site. How do you tap into those tools while still writing engaging headlines for readers? Can you write for Google and for people?

In this training package, you'll learn the latest on search engines and how audiences use them. You'll get the tools you need to write engaging, effective online headlines. And you'll learn how to measure how effective your headlines are.

What Will I Learn:

• How search engines work and how audiences use them
• How to choose keywords for maximum relevance
• How to optimize your content for specialized search engines (Google News)
• How to hold on to search visitors once they’ve arrived at your site
• How to measure your headline's effectiveness
• How to write SEO-friendly headlines
• How search engines work
• What to include—and leave out—of web headlines
• How to choose the best keywords
• Strategies for handling headlines when SEO and traditional newsroom guidelines collide
• Tools for researching the effectiveness of your headlines
• Common pitfalls that make your headlines less likely to be read -- or clicked

This training package is for staffers at the Canadian Broadcasting Corporation. For information about enrolling in this package, please contact the CBC at training.englishservices@cbc.ca.

For information about developing custom training with Poynter NewsU, please contact us at info@newsu.org.