Say No To Clickbait: How To Make (Good) Shareable Content

This Webinar was originally broadcast on:
May 27, 2015 Enroll Now
Watch and listen to the original one-hour Webinar in its entirety. This Webinar recording features the full presentation led by Poynter faculty and visiting faculty including Q&A from the audience and resources from the presenter.

Course Overview

Title:
Say No To Clickbait: How To Make (Good) Shareable Content
Type:
Webinar
Cost:
$29.95
Originally Broadcast On:
May 27, 2015
Time Estimate:
One hour for the main presentation and questions. Sometimes presenters stay longer to answer additional questions from participants.

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In this virtual classroom, participants can join in a seminar led by Poynter faculty and visiting faculty. This screencast includes live audio and a slideshow presentation in which participants can post questions and respond to poll questions posed by the host.

With more people than ever getting their news from places like Facebook and Twitter and yes, even places like Instagram, social networks are key to reaching audiences and getting your best work seen. But what are those users looking for and how do we meet their needs?

We’ll discuss why you should aim for shares instead of clicks, identify simple ways to make content more shareable, and discover ways you can reach new audiences through social media. We’ll also explore how to measure success and produce work you’re proud to share, too.

Join the Twitter conversation for this Webinar with #sharegoodwork.

What Will I Learn:
  • What kind of content is most shareable
  • What elements stories need to perform well on social media
  • How to measure success on social media
  • How to use that data to inform and improve your content and its shareability
Who Should Take this Course:

Writers, reporters, editors, bloggers, social media managers, community managers and audience engagement specialists.

Course Instructor:

Katie Hawkins-Gaar

Katie Hawkins-Gaar is digital innovation faculty at The Poynter Institute, where she geeks out about newsrooms testing out new and exciting ideas. Before joining Poynter, she was the editor for CNN iReport, the network’s global participatory news community. A leading expert in user-generated content, Hawkins-Gaar was responsible for the site’s editorial and social strategy, setting verification standards and leading an editorial team of producers based in Atlanta and London. You can reach her most anywhere at @katiehawk.

Technical Requirements:

Windows
1.4GHz Intel® Pentium® 4 or faster processor (or equivalent) for Windows 7, Windows 8 or Windows 8.1
512MB of RAM (1GB recommended) for Windows 7 or Windows 8
Microsoft Internet Explorer 8, 9, 10, 11; Mozilla Firefox; Google Chrome
Adobe® Flash® Player 11.2+

Mac
1.83GHz Intel Core™ Duo or faster processor
512MB of RAM (1GB recommended)
Mac OS X 10.7.4, 10.8, 10.9
Mozilla Firefox; Apple Safari; Google Chrome
Adobe Flash Player 11.2+

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